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Weekly Brief: Monday, March 30, 2026
Estate Yountville in Napa Valley is searching for a Resident Influencer. Wednesday is April Fools’ Day and the beginning of Q2 (check out the updated Q2 conference and holiday calendar below), and Easter Sunday begins the wrap-up of the Spring Break travel season, giving you time to re-focus on how you’ll raise summer ADR and increase occupancy at the same time.
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Marketing Briefs
Did You Know?
Trending news, marketing news, and reports:
What’s New in the USA for 2026: Spring Update // Brand USA
Your Head of Growth Toolkit (with Context, Prompts and Agents) // Startup GTM
TikTok ad creative has a shorter shelf life. Here’s how to keep up // Search Engine Land
Performance Marketing in 2026: The Top 6 Trends Shaping How Brands Grow // No Good
TikTok Unveils New High-Impact Ad Solutions: Logo takeovers, Prime time, TopReach, Pulse // TikTok
What We’ve Learned Spending 70% of Our Growth Budget on Awareness // Matt’s Substack
Keep your eyes on:
World Economic Forum (WEF) estimates that music tourism could surpass $9 billion in value by 2030 // WEF
Las Vegas tourism gets boost from new all-inclusive deals // MGM Resorts
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April // Search Engine Land
Hospitality AI Initiatives:
Klaviyo has recently been hiring hospitality strategists to manage hotel brand accounts, so they are a platform to keep an eye on.
Klaviyo just shipped its biggest AI release yet. Here’s what it means for your brand. // Klaviyo
Linktree Updates AI Chat Tool to Analyze Creators’ Own Performance Data Across Instagram, TikTok, and YouTube // Net Influencer
Google Business Profile tests AI-generated replies to reviews // Search Engine Land
Top 10: Uses of AI in The Hospitality Industry // Food & Drink
Programming & Activations
What resorts are launching now, from brand collaborations to activations and revenue-generating experiences:
This 100-year-old Key West Resort Just Unveiled Lilly Pulitzer-designed Oceanfront Suites // Travel + Leisure
100 Travel Hotspots Made Famous by Film and TV // Hollywood Reporter
Aura reading is Gen Z’s latest spiritual obsession—how brands are cashing in // AdAge
American Express and STAUD Launch Limited-Edition Collection to Celebrate 60 Years of the Gold Card // American Express
Hotels.com Leans on Wordplay in ‘It’s All in the Name’ Campaign // Design Rush
Marriott Bonvoy Brewed up "Loyal-Tea" Activation with BBH Singapore in Mumbai // Ads of Brands
Exclusive Disney x Savannah Bananas Merchandise Pop-Up Event at Disneyland Resort // WDWNT
Upcoming Events
Q2 holidays, events, and conferences to keep on your radar:
Conferences
Canva Create // April 16, 2026
Social Media Marketing World // April 28 - 30, 2026 // Anaheim, CA
Expedia EXPLORE // May 19 - 20, 2026 // Las Vegas, NV
SKIFT Data + AI Summit // June 3, 2026 // New York, NY
PRSA Travel & Tourism Conference // June 7 - 10, 2026 // Albuquergue, NM
Women Leading Travel Forum // June 8 -10, 2026 // New Orleans, LA
HITEC 2026 // June 15 - 18, 2026 // San Antonio, TX
HSMAI Commercial Strategy Conference // June 16 - 17, 2026 // San Antonio, TX
Holidays
Easter Sunday // April 5
Earth Day // April 22
Mother’s Day // May 10
Memorial Day // May 25
Pride Month // June
Father’s Day // June 21
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Industry Updates
Agency News
New client wins from the agencies that hotel marketers trust and work with. If you have new client wins as an agency with a hospitality-focused client and want to share them here, email me at [email protected].
Trip Whisperer, a travel PR firm, signs on as agency of record for Traveling with AAA, a weekly travel podcast hosted by travel expert Angie Orth (via O’Dwyer’s PR)
Job Postings & Career News
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What is the 5.15
Leading luxury hotel marketing across resorts and task force marketing roles over the past 15+ years led me to launch The Hotel Marketing 5.15 in 2025 to help keep clients up to date on hospitality marketing news and activations. I am always available for coffee chats, networking, and to discuss project-based assignments.
Based on a communication method developed by Patagonia founder Yvon Chouinard, the 5.15 is a weekly format designed to synthesize key insights in 15 minutes or less and be read in five minutes. This newsletter applies the same principle to hotel marketing: concise, actionable trends and opportunities curated for industry professionals.
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