Meet Jen Glatt, a hotel storyteller with nearly two decades of experience shaping how destinations sound and feel. I first found her through Mint Pillow, one of my favorite newsletters, and have followed her ever since. She's a conference regular, often moderating panels and sharing smart takes on hospitality and guest experience via LinkedIn.

Jen works with boutique and independent hotels to improve the guest experience across website and editorial content, brand storytelling, and strategy, and she's currently taking on new freelance clients.

You can learn more at jenglatt.com, read her writing weekly via Mint Pillow, or connect with her on LinkedIn.

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⚡️ Your Q4 ecommerce checklist for peak holiday sales // Search Engine Land

Search Engine Land’s Q4 ecommerce checklist stresses preparation across site performance, creative, and ad execution to capture peak holiday demand. Brands are urged to audit technical setup, ready campaign assets early, and refresh audience data to maximize conversions during Black Friday, Cyber Monday, and Christmas.

Trending news, marketing news, and reports:

▶️ OpenAI launches a web browser – ChatGPT Atlas // Search Engine Land

▶️ Airbnb is becoming more social by allowing users to connect with fellow travelers // TechCrunch

▶️ Google Announces A New Era For Voice Search // Search Engine Land

▶️ Best in Travel 2026 // Lonely Planet

▶️ Hotels Above Par Star Awards // Hotels Above Par

▶️ Brand USA Bets on Warmth and Hospitality to Win Back World Travelers // AdWeek

▶️ Airbnb continues focus on travel experiences with new social features // Marketing Dive

▶️ The best places in the world to travel to in 2026 // National Geographic

▶️ Wyndham Debuts First-of-its-Kind Travel Subscription with Day-One Payoffs // Wyndham

▶️ Wyndham puts 250 AI agents into production // CIO Dive

▶️ One of my favorite LinkedIn posts this week came from Jim Risoleo, CEO of Host Hotels & Resorts: Renovations That Outperform: Inside Host’s Transformational Reinvestment Playbook. As a marketer, posts like this go straight to my inspiration file. They’re invaluable when onboarding new team members and teaching them how to shift focus between audiences, moving seamlessly from guest storytelling to owner priorities.

▶️ Q3 earnings reports are rolling out, with Hilton’s coming out last week, and more to come this week and next. Each report is a consistent reminder that there is more than enough work to go around in hospitality, and that the industry continues to evolve to meet demand from guests and the workforce.

▶️ Marriott Bonvoy’s 2026 Ticket to Travel // Marriott

Tracking the agencies shaping the hospitality industry’s biggest moments while building an ever-growing resource list for hotel marketers.

✅ Agency Newsletter: Magrino Public Relations Fall Pitch Passport

✅ Konnect Agency Named Agency of Record for Crescent Hotels & Resorts

✅ Diamond Public Relations Charlotte Office Expands Client Roster with Wyoming Inn and The Lodge at Jackson Hole

A weekly round-up of fresh inspiration and a closer look at experiential design, sensory branding, and the quiet details that define unforgettable spaces.

community // Artisan Club at Cotino
Disney’s first Storyliving community in California’s Coachella Valley opens a new chapter with the debut of the Artisan Club, a private gathering space designed to celebrate creativity, connection, and desert living. Blending mid-century design with Disney’s hallmark storytelling, the club features dining, pools, and programming centered on art, culture, and wellness. More than a residential amenity, it reflects a new vision of lifestyle hospitality where community becomes an experience crafted with intention and imagination.

wellness // Après-Ski Reimagined
Across the Alps, a new generation of mountain retreats is redefining après-ski as a restorative ritual rather than a celebration of excess. From thermal baths in Verbier to forest saunas in St. Moritz, wellness now takes center stage as travelers seek balance between altitude and recovery. Rooted in alpine nature and design simplicity, these sanctuaries trade champagne toasts for cold plunges and candlelight, offering a slower, more sensory form of winter indulgence.

art & culture // Dubai Museum of Art (DUMA)
Opening in 2029, the Dubai Museum of Art represents a new chapter in the city’s cultural evolution. Designed as a global center for creativity and dialogue, DUMA will anchor Dubai’s emerging art district with a collection that spans contemporary, regional, and international works. The museum’s architecture mirrors its mission through bold, fluid, and forward-looking design, positioning Dubai as both a crossroads of commerce and a curator of modern culture.

experience // Come To Your Senses, Saint Lucia
Saint Lucia invites travelers to rediscover the Caribbean through a sensory journey of nature, romance, and wellness. The “Come To Your Senses” campaign celebrates the island’s vibrant landscapes and culture, from the scent of tropical blooms and the rhythm of local music to the touch of volcanic sand beneath the feet. With rainforest hikes, sunset sails, and soothing mud baths, Saint Lucia transforms travel into an awakening of the senses, blending adventure and tranquility into one unforgettable escape.

I’m Rachel Watroba, a passionate hotelier and luxury hotel marketer, and publisher of The Hotel Marketing 5.15.

Based on a communication method developed by Patagonia founder Yvon Chouinard, the 5.15 is a weekly format designed to synthesize key insights in 15 minutes or less and be read in five minutes. This newsletter applies the same principle to hotel marketing: concise, actionable trends and opportunities curated for industry professionals.