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Weekly Brief: November 17, 2025
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― Marketing Briefs ―
News To Act On
⚡️ Turn Every Event into a Growth Engine with LinkedIn Events // LinkedIn News
LinkedIn released new tools that turn Events into a performance channel, and added integrations with Hotel friendly sites like Cvent. Hosts can now create branded event hubs, add customizable registration forms, segment audiences, automate reminders, and remarket to attendees with new Sponsored Event Ad formats. LinkedIn reports that members who engage with event content are 5 times more likely to trust a brand and 3 times more likely to purchase.
Hotel Marketing Takeaway:
➟ Use Events to Build Qualified Lists. Custom registration forms and CRM-ready exports allow hotels to capture segmentable leads for weddings, meetings, wellness retreats, loyalty programs, and local experiences.
➟ Extend the Lifecycle of Every Activation.
New remarketing tools let hotels re-engage registrants with follow-up content, stay offers, and booking nudges. For hotels that aren’t allowed to place pixels on their sites, this is an alternative to still keep event guests engaged.
⚡️ Amazon Brings Back Early Black Friday Sale // Retail Dive
Love them or hate them, Amazon drives a lot of the trends in online shopping. They’ve launched their early Black Friday sale, which is on now, with many retailers (and hoteliers) also jumping in. The company is lengthening the holiday shopping window again, a trend it has repeated since 2020. Retail analysts note that consumers continue to shop earlier to secure deals and avoid price spikes, and brands are using prolonged promotional periods to smooth revenue across November rather than relying on a single Cyber Week spike.
Hotel Marketing Takeaway:
➟ Extend your promotional window. Guests are conditioned to shop early for deals. Launch shoulder promotions before your main Cyber Week push. Hotels are already jumping in on the trend, deploying Early Black Friday offers since early November, and by doing so, they are top of mind when the guest is ready to decide on which offers to book.
SPONSORED BY
Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
Did You Know?
Trending news, marketing news, and reports:
▶️ 2025 Deloitte Holiday Travel Survey // Deloitte
▶️ CoStar, Tourism Economics downgrade U.S. hotel forecast // STR
▶️ 26 Trips to Take in 2026 // Chase Travel
▶️ TikTok Holiday Hub for Discovery and Purchases // TikTok
▶️ Forbes Launches Its Inaugural 2026 Top Hospitality Architects & Designers List // Forbes
▶️ With negative review extortion scams on the rise, use Google’s report form // Search Engine Land
▶️ Google's AI advisors: agentic tools to drive impact and insights // Google
▶️ Beyond the Dashboard: Understanding the Levels of AI in Hospitality Marketing // Cogwheel Marketing
▶️ HotelAVE Q3 Hospitality Industry Dashboard // HotelAVE
▶️ Q4 Traveler Insights: Planning for the Holidays and Beyond // Expedia
▶️ Luxury Stops When the Guest Must Think or Do a Job // Forbes Travel Guide
― Job Postings & Career News ―
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― Agency News ―
Agencies You Should Watch
Tracking the agencies shaping the hospitality industry’s biggest moments while building an ever-growing resource list for hotel marketers.
✅ MCPR 2026 Luxury Travel & Hospitality Forecast: 10 Headline-Making Trends to Watch
✅ The Luce, a Tribute Portfolio Hotel opening in early 2026, has named Carma Connected as its agency of record.
✅ The Knox Dallas, an Auberge Resort, is set to open in March 2026, with Droese Public Relations and King & Partners named agency of records for public relations and branding.
― The Vibe Quotient ―
Following the Vibe
A weekly round-up of fresh inspiration and a closer look at experiential design, sensory branding, and the quiet details that define unforgettable spaces.
activation // Hawaiian Airlines Pilot Trading Cards
Hawaiian Airlines debuts a collectible trading card series created with its pilots and ALPA. Guests can request limited-edition cards onboard, while a full digital collection showcases all 66 aircraft, each with artwork inspired by its name. It is a simple but memorable touch that turns a routine flight into a small moment of delight and discovery.
festive // Frostival, Boston
Boston’s winter season now comes to life through Frostival, a citywide celebration of ice, light, and seasonal programming. Downtown transforms with illuminated art walks, holiday drone shows, outdoor skating, cozy pop-ups, and culinary events that highlight Boston’s winter charm. The experience blends culture and community, turning cold-weather months into an invitation to gather, explore, and see the city through a more playful, luminous lens.
experience // Four Seasons Private Jet: New World Icons
Four Seasons expands its Private Jet collection with New World Icons, a 2027 journey that links some of the world’s most iconic cultural and natural wonders through a fully hosted, all-inclusive itinerary. Guests travel aboard the brand’s custom private jet and explore destinations such as Easter Island, Kyoto, Serengeti, and Buenos Aires through exclusive access, local expertise, and immersive cultural programming. The experience blends adventure, comfort, and place-based storytelling, creating a seamless journey shaped by connection, discovery, and Four Seasons service at every stop.
― What is the 5.15 ―
I’m Rachel Watroba, a passionate hotelier and luxury hotel marketer, and publisher of The Hotel Marketing 5.15.
Based on a communication method developed by Patagonia founder Yvon Chouinard, the 5.15 is a weekly format designed to synthesize key insights in 15 minutes or less and be read in five minutes. This newsletter applies the same principle to hotel marketing: concise, actionable trends and opportunities curated for industry professionals.
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