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Happy first day of June, and the start of summer travel peaks for many locations. Updated Q3 & Q4 calendar coming next week to help you plan H2.
Thanks for reading.
Quick ask: will you forward this to one person in your network who might be looking for a new job, looking to break into hospitality marketing, or likes to scan the latest updates each week? That is how most readers find us.
Until next week,
Rachel
Marketing Briefs
Did You Know?
Trending news, marketing news, and reports:
Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen // Search Engine Journal
Meet the speakers - HSMAI Commercial Strategy Conference // HSMAI
Marriott International inks distribution deal with ResortPass // Travel Weekly
Cvent Announces Top Meeting Destinations and Top Meeting Hotels Worldwide for 2026 // Cvent
Meta rolls out subscription tiers for Instagram, Facebook and WhatsApp // Engadget
Instagram introduces teleprompter tool // Social Media Today
Hospitality AI Initiatives:
5W releases hotels AI visibility index // Hotel Management
Delta Air Lines to Debut AI Concierge by This Summer // Travel Market Report
Travelport partners with Cognizant to implement AI tools // Travel Weekly
The AI Decisions Hotel CEOs Are Signing Right Now Will Look Like Fax Machines by 2029 // Skift
Programming & Activations
What resorts are launching now, from brand collaborations to activations and revenue-generating experiences:
Five low-cost wellness activations that actually move RevPAR // Boutique Hotel News
Marriott Bonvoy Boutiques extends retail offer with Design Shop // Boutque Hotel News
Upcoming Events
Q2 holidays, events, and conferences to keep on your radar:
Conferences & Travel
SKIFT Data + AI Summit // June 3, 2026 // New York, NY
PRSA Travel & Tourism Conference // June 7 - 10, 2026 // Albuquergue, NM
Women Leading Travel Forum // June 8 -10, 2026 // New Orleans, LA
HITEC 2026 // June 15 - 18, 2026 // San Antonio, TX
HSMAI Commercial Strategy Conference // June 16 - 17, 2026 // San Antonio, TX
Awards Voting
Condé Nast Traveler Readers' Choice Awards // April 1 - June 30, 2026
Holidays
Pride Month // June
Father’s Day // June 21
Free TikTok Shop Starter Guide
For a limited time, get our TikTok Shop starter resource folder, including a case study showing how we scaled from $0 to $90K/month in 90 days.
You’ll also get our creator approval guide plus a sample P&L to better understand channel profitability.
Industry Updates
Agency News
News from the agencies that hotel marketers trust and work with. If you have new client wins as an agency with a hospitality-focused client and want to share them here, email me at [email protected].
IMAGINE PR has been appointed as the North American public relations representative for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand (via O’Dwyer’s)
Job Postings & Career News
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What is the 5.15
Leading luxury hotel marketing across resorts and task force marketing roles over the past 15+ years led me to launch The Hotel Marketing 5.15 in 2025 to help keep clients up to date on hospitality marketing news and activations. I am always available for coffee chats, networking, and to discuss project-based assignments.
Based on a communication method developed by Patagonia founder Yvon Chouinard, the 5.15 is a weekly format designed to synthesize key insights in 15 minutes or less and be read in five minutes. This newsletter applies the same principle to hotel marketing: concise, actionable trends and opportunities curated for industry professionals.
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