Industry Forum
Beehiiv, the platform that powers this newsletter, introduced a community feature that allows each newsletter to host its own discussion forum. I've enabled the Hotel Marketing 5.15 forum, and it's now available to all subscribers.

Use it to ask questions, exchange ideas, share resources, or connect with fellow hospitality marketers.

On that note, I'm currently looking for a recommendation. If you know a freelance designer with expertise in restaurant menu design, particularly someone who understands menu engineering, revenue optimization, and upsell strategy, I'd love an introduction. I know of a hotel looking to add someone with that specialized skill set to its freelance roster.

Podcasts to Listen To
I enjoy a good podcast, although my queue tends to lean more toward business, marketing, and wellness than hospitality-specific content. That said, I recently came across Hotels with History, a podcast that explores the people, moments, and stories behind some of the world's most iconic hotels and the legacies that made them enduring landmarks.

Thanks for reading.
Quick ask: will you forward this to one person in your network who might be looking for a new job, looking to break into hospitality marketing, or likes to scan the latest updates each week? That is how most readers find us.

Until next week,
Rachel

Trending news, marketing news, and reports:

What resorts are launching now, from brand collaborations to activations and revenue-generating experiences:

Does your State Treasury Department have money that's owed to you?

Search your name and state to check if unclaimed funds may be listed in official records. State agencies hold unclaimed property when accounts, refunds, or deposits go uncollected.

Millions of records exist across the U.S., and your name could appear in one of them. This search reviews public records for possible matches tied to your name.

Start your search to see what may be associated with your name.

Search For Money

Holidays, events, and conferences to keep on your radar:

Conferences & Travel

Awards Voting

Holidays

News from the agencies that hotel marketers trust and work with. If you have new client wins as an agency with a hospitality-focused client and want to share them here, email me at [email protected].

Leading luxury hotel marketing across resorts and task force marketing roles over the past 15+ years led me to launch The Hotel Marketing 5.15 in 2025 to help keep clients up to date on hospitality marketing news and activations. I am always available for coffee chats, networking, and to discuss project-based assignments.

Based on a communication method developed by Patagonia founder Yvon Chouinard, the 5.15 is a weekly format designed to synthesize key insights in 15 minutes or less and be read in five minutes. This newsletter applies the same principle to hotel marketing: concise, actionable trends and opportunities curated for industry professionals.