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Updated Q3 schedule below with some new events, awards, and holidays. Something missing from the list? I’m always updating, and I love feedback and reader submissions.
Thanks for reading.
Quick ask: will you forward this to one person in your network who might be looking for a new job, looking to break into hospitality marketing, or likes to scan the latest updates each week? That is how most readers find us.
Until next week,
Rachel
Marketing Briefs
Did You Know?
Trending news, marketing news, and reports:
Celebrating Fandom with TikTok // TikTok
Google Analytics Is Adding Google Business Profile Data // Search Engine Journal
A new profile to help publishers and creators highlight their work on Search // Google
Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search // 404 Media
YouTube overtakes Netflix in average daily viewing around the world // The Guardian
Instagram Plus launches on iPhone, here’s every new feature // 9 to 5 Mac
Luxury Travel Is Beating Luxury Goods — and Advisors Are Primed to Cash In // Luxury Travel Advisor
Hospitality AI Initiatives:
Sonder co-founder Davidson launches AI travel agent Odessia // Boutique Hotel News
AI Hospitality Alliance Announces Founding Advisory Board of Global Hospitality, Technology, AI, and Academic Leaders to Help Shape the Future of AI in Hospitality // Hospitality Net
Cendyn’s AI + SEO Course Series: Owning the future of hotel search // Hospitality Net
Airbnb's Chesky launches AI venture to develop more robust travel chatbot // Seeking Alpha
Lighthouse acquires Hotelrank.ai to boost hotels’ visibility on AI travel platforms // Travolution
Programming & Activations
What resorts are launching now, from brand collaborations to activations and revenue-generating experiences:
As If! A 90s pop-up just opened on the Las Vegas Strip and millennials are going to lose their minds // 8 News Now
Prada Mode Lands at New York’s Legendary Hotel Chelsea for One Weekend Only // W Magazine
From Runway to Resort: Luxury Brands as IP-Driven Experiences // Loeb
Upcoming Events
Holidays, events, and conferences to keep on your radar:
Conferences & Travel
HITEC 2026 // June 15 - 18, 2026 // San Antonio, TX
HSMAI Commercial Strategy Conference // June 16 - 17, 2026 // San Antonio, TX
Hotel Data Conference | Aug 5 - 7 | Nashville, TN
IMM LUX | Sept 9 - 10, 2026 | Las Vegas, NV
Digital Travel Summit | Sept 28 - 29 | Orlando, FL
ILTM Cannes | Nov 30 - Dec 3 | Cannes, France
Awards Voting
Condé Nast Traveler Readers' Choice Awards // April 1 - June 30, 2026
HSMAI Adrian Awards | Calls for entries start July
Holidays
Pride Month // June
Father’s Day // June 21
Canada Day //July 1
Independence Day (US) //July 4
Labor Day (US/Canada) // September 7
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Industry Updates
Agency News
News from the agencies that hotel marketers trust and work with. If you have new client wins as an agency with a hospitality-focused client and want to share them here, email me at [email protected].
The PR Net 100 2026: Submissions Now Open // PR Net
Job Postings & Career News
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What is the 5.15
Leading luxury hotel marketing across resorts and task force marketing roles over the past 15+ years led me to launch The Hotel Marketing 5.15 in 2025 to help keep clients up to date on hospitality marketing news and activations. I am always available for coffee chats, networking, and to discuss project-based assignments.
Based on a communication method developed by Patagonia founder Yvon Chouinard, the 5.15 is a weekly format designed to synthesize key insights in 15 minutes or less and be read in five minutes. This newsletter applies the same principle to hotel marketing: concise, actionable trends and opportunities curated for industry professionals.
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