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Lots of sales, marketing, agency, and vendor professionals are waking up in San Antonio this morning as the HSMAI Commercial Strategy Conference and HITEC officially get underway. Looking forward to seeing the ideas, innovations, and insights that emerge from the week. And the official opening of the Vanderpump Hotel in Vegas over the weekend.
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Thanks for reading.
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Until next week,
Rachel
Marketing Briefs
Did You Know?
Trending news, marketing news, and reports:
Travelers' Choice Awards Best of the Best 2026 // TripAdvisor
Expedia introduces traveler profiles, from family trip planners to loyalty maximizers, across TravelAds, Accelerator, and Packages. // Expedia
A New Report Reveals the Best Time to Book Summer Flights—Plus the Top Summer Destinations // Travel + Leisure
Meta publishes 2026 holiday planning guide // Social Media Today
2026 Hotel Price Index: how Americans are shopping smarter this summer // Business Wire
Access all areas: The rise of private members’ clubs in the US // Boutique Hotelier
Keep Your Eye Out For:
Global Market Forecast Assumptions - Q2 2026 // STR
Hospitality AI Initiatives:
Apple’s Rebuilt Siri Opens New Doors for Travel Apps // Skift
Travel Media Group Launches TMG AI Signal Report, Giving Hotels Visibility Into How AI Search Engines Represent Their Properties // Hospitality Net
Three ways AI will change hotel tech (and the Shiji 2026/2027 Hotel Distribution Technology Chart) // Hospitality Net
Programming & Activations
What resorts are launching now, from brand collaborations to activations and revenue-generating experiences:
The most fabulous designer beach club pop-ups for summer 2026 // CN Traveler Middle East
1001 Nights Returns to Palo Alto: Immersive Middle Eastern-Inspired Pop-Up at Four Seasons Hotel Silicon Valley // Four Seasons
The Brand Guide to Euro Summer 2026 Pop-ups // Vogue Business
ALO Makes Its French Riviera Debut With New Stores, Hotel Martinez Takeover & Private Yacht // Haute Living
Eurotel turns retired hotel linens into tote bags that give back // Manila Times
Upcoming Events
Holidays, events, and conferences to keep on your radar:
Conferences & Travel
HITEC 2026 // June 15 - 18, 2026 // San Antonio, TX
HSMAI Commercial Strategy Conference // June 16 - 17, 2026 // San Antonio, TX
Hotel Data Conference | Aug 5 - 7 | Nashville, TN
IMM LUX | Sept 9 - 10, 2026 | Las Vegas, NV
Digital Travel Summit | Sept 28 - 29 | Orlando, FL
ILTM Cannes | Nov 30 - Dec 3 | Cannes, France
Awards Voting
Condé Nast Traveler Readers' Choice Awards // April 1 - June 30, 2026
HSMAI Adrian Awards | Calls for entries start July
Holidays
Pride Month // June
Father’s Day // June 21
Canada Day //July 1
Independence Day (US) //July 4
Labor Day (US/Canada) // September 7
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Industry Updates
Agency News
News from the agencies that hotel marketers trust and work with. If you have new client wins as an agency with a hospitality-focused client and want to share them here, email me at [email protected].
Quinn named agency of record for Clayton Hotel & Members Club
Job Postings & Career News
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What is the 5.15
Leading luxury hotel marketing across resorts and task force marketing roles over the past 15+ years led me to launch The Hotel Marketing 5.15 in 2025 to help keep clients up to date on hospitality marketing news and activations. I am always available for coffee chats, networking, and to discuss project-based assignments.
Based on a communication method developed by Patagonia founder Yvon Chouinard, the 5.15 is a weekly format designed to synthesize key insights in 15 minutes or less and be read in five minutes. This newsletter applies the same principle to hotel marketing: concise, actionable trends and opportunities curated for industry professionals.
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