TikTok is launching a new cross-platform performance measurement tool called the Engaged View Attribution (EVA) Pixel, allowing advertisers to track user actions beyond the app. This helps brands better understand the full impact of TikTok ads on conversions, even if users don’t click immediately. For marketers, it’s a significant step toward more accurate attribution and campaign ROI visibility.

We Are Social’s Digital 2025 July Global Statshot Report reveals that social media now reaches over 65% of the world's population, users spend nearly 6 hours 42 minutes weekly watching online video, and AI platforms like ChatGPT saw over 5 billion monthly visits in Q2 2025.

TikTok’s 2025 Shopping Trend Report underscores the platform’s shift into a full-fledged commerce engine. While the data is UK-based, it points to continued growth in shoppable content. Affiliate links, live events, and product discovery formats are driving seamless conversion through short-form video.

SparkToro offers a tactical breakdown of how to get quoted in the press by strategically commenting on journalists’ posts on LinkedIn and Twitter/X. It emphasizes thoughtful, relevant engagement that builds visibility and positions you as a source without pitching. For marketers, it’s a low-lift way to increase earned media opportunities by showing up consistently where journalists look for insights.

▶️ Lifecycle of a Trend // Carmen Vicente

▶️ Your ChatGPT conversations may be visible in Google Search // Search Engine Land

▶️ A PR Expert’s Guide to Landing Brands on a Gift Guide // Marketing Brew

▶️ O’Dwyers July 2025 Travel & Tourism Issue // O’Dwyer’s (direct issuu link)

🌎 Field Marketing Account Manager, CALA | Marriott | Remote

🌎 Senior Director of Marketing | Define Marketing Agency | Remote

🌎 Digital Marketing Specialist | Paws Up Resort | Remote

🌎 Digital Marketing Coordinator | Arizona Biltmore | Phoenix, AZ

🌎 Customer Success Manager | Visiting Media | Remote

🌎 Social Media Assistant | The Points Guy | Remote

“Chase your desired lifestyle, not your desired title. People are blinded by status and labels. Once you release the need for a specific title, there is almost always an easier path to living your preferred lifestyle.” James Clear

The AI-Shaped Marketer by Garrett Mehrguth // Mehrguth argues that the traditional "T-shaped marketer" is outdated and introduces the "AI-shaped marketer" instead, someone with deep expertise, broad knowledge, executional ability, and evidence-based decision making across multiple disciplines.

I recently toured the beautifully revived Detroit Michigan Central Station. I was struck by the storytelling embedded in the restoration and how architecture, archival footage, and even community narratives brought a formerly abandoned space back to life.

It reminded me how often we, as hotel marketers, scramble to gather facts about our properties for media requests, new team onboarding, or historical context, only to find that key dates, visuals, and even the original opening story are missing or scattered.

Your hotel may not be 100 years old (yet), but the best time to start documenting its story is now.

➟ Create a “From the Archives” Series
Use internal channels or your newsletter to highlight old photos, menus, uniforms, or guest stories.

➟ Partner with a Local Historian or Library
Digitize community-based archives and connect to your hotel’s cultural significance in the area.

➟ Use AI or Photo Scanning Tools
Convert physical media to a shareable, organized digital format with metadata tagging.

➟ Keep a Yearbook File
Create a quick one-sheet each year that includes top stats, events, campaigns, hires, and notable moments.

following the vibe // fresh inspiration and a closer look at experiential design, sensory branding, and the quiet details that define unforgettable spaces.

culinary // The Rise of Non-Alcoholic Luxury
As more travelers choose to skip alcohol without skipping celebration, a new vibe is emerging. It is rooted in clarity, presence, and elevated alternatives. From zero-proof cocktail programs to sparkling teas served like Champagne, the experience remains indulgent.

activation // Stargazing at Anantara Kihavah
At the Maldives’ first overwater observatory, guests embark on a guided journey through the cosmos. They spot Saturn, sip zodiac-inspired cocktails, and reflect under a canopy of stars.

activation // Fandom-Fueled Immersion at Comic-Con 2025
San Diego Comic-Con 2025 proved that high-impact atmosphere depends on full sensory immersion. From the fog-filled “House of the Dragon” activation to pop-up tattoo studios, escape rooms, and retro takeovers, brands created entire worlds that blurred the line between fan service and experiential storytelling.

activation // Summer Cinema at Villa Magna
An open-air film series under the Madrid sky, where guests enjoy curated movies, classic snacks, and signature cocktails in a garden setting. With lush surrounds and cinematic nostalgia, it’s an elegant nod to summer nights and slow living.

experience // Stargazing Suite at Rocco Forte’s Hotel de la Ville
With an Astro Bed set on a private terrace, this Roman rooftop experience invites guests to sleep under the open sky in curated comfort. Paired with a telescope, celestial map, and custom amenities, it transforms a luxury suite into a personal observatory above the Eternal City.

sense of arrival // High-Octane Hospitality
The only hotel in the world built over a Formula 1 racetrack, Yas Viceroy is a statement of modern innovation, cultural fusion, and luxury. Its futuristic design, eco-conscious features, and LED-lit grid shell immerse guests in a sensory experience that blends architecture, adrenaline, and sophistication.

Book I’m Currently Re-Reading: The Elements of Style

Written by William Strunk Jr., an English professor at the Cornell University, The Elements of Style was mandatory reading in both high school and during my time as an ex-journalism major (before I switched to public relations). I’m a fan of Strunk’s writing style and witty tone. The book is a sharp, timely reminder in the age of ChatGPT, especially if you skip the punctuation advice I now choose to ignore, the AI favorite em—dash. And if you enjoy an internal dialogue that constantly asks, “Why is anything important?” listen to Vampire Weekend’s Oxford Comma.

✪ If I took over as Director of Marketing…Mr. Scott Eddy’s Six-Month Playbook // Scott Eddy