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Weekly Brief: March 2, 2026
Happy March. My current learning focus is on AI, spending 30 minutes a day in March working towards a course or reading on all things AI, particularly optimization and agentic AI. I’ll have a round-up at the beginning of next month on the sources I found most helpful and the learnings that can be actionably applied to hotel marketing.
Thanks for reading.
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Marketing Briefs
Did You Know?
Trending news, marketing news, and reports:
Travel Trends Report Guide 2026 - a comprehensive review and a visual view of the travel trend reports that have been published to date for 2026. // One Chart
OpenTable Launches Ad Business to Pitch Dining Data // AdWeek
Training Claude to run my paid ads // Jon 4 Growth
Facebook Travel Groups Can Be a Gold Mine—if You Avoid the Trolls // WSJ
Instagram opens up content scheduling to all users // Social Media Today
Amadeus acquires SkyLink to accelerate the deployment of AI in travel // Amadeus
Hotels Enter the Ask and Book Era as AI Reshapes Discovery, Distribution, and Operations, According to NYU SPS and BCG // BCG
Claude Code and the Great Productivity Panic of 2026 // Bloomberg
Why trends move faster than your approval process (and what that means for brands) // Later
Why Life Moments, Not Demographics, Should Drive Your Targeting Strategy // Brainlabs
The Vogue Business TikTok Trend Tracker // Vogue Business (header says 2025 but data is updated for 2026)
‘AI; didn’t read’: AI;DR is the new TL;DR // Fast Company
TikTok releases its 2026 Discover List // Social Media Today
HotelAVE March 2026 Brandscape™ // LinkedIn
Programming & Activations
Biohacking To Business Travel: Hospitality As Longevity Laboratory // Forbes
Passion Pursuits: Why sports & wellness travel is the hottest trend for U.S. travelers // The Manual
Simone Biles is Mandarin Oriental's first global wellness ambassador // Travel Weekly
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Industry Updates
Agency News
C&R PR announced as PR Agency of Record for Four Seasons Costa Rica // Instagram
Mojo Supermarket creates and launches new campaign for Chase Travel // LinkedIn
Curacity VISTA Makes Travel Brands Visible (and Bookable) in the AI Era // PR Newswire
Job Postings & Career News
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What is the 5.15
Leading luxury hotel marketing across resorts and task force marketing roles over the past 15+ years led me to begin publishing The Hotel Marketing 5.15 in 2025 as a way to help keep clients up to date on hospitality marketing news and activations. I am always available for coffee chats, networking, and to discuss project-based assignments.
Based on a communication method developed by Patagonia founder Yvon Chouinard, the 5.15 is a weekly format designed to synthesize key insights in 15 minutes or less and be read in five minutes. This newsletter applies the same principle to hotel marketing: concise, actionable trends and opportunities curated for industry professionals.
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